Often perceived as merely a vintage fashion accessory or accent, embroidery is a craft that encompasses time. When utilized properly — the right mix of floral emblems and abstract patterns, for example — it can even serve as a disruption of trend and catalyst of a new fashion statement.

Right now, many designers are making news not simply because of their austere use of embroidered designs, but because of how they innovate, tell stories, define culture, and even tell time using the basic needle and thread. One example is the beautifully embroidered streamline of Russian designer Olga Vilshenko who decided mirror traditional Eastern European through embroideries in women’s wear such as blouses, skirts, and dresses.

“People want to see a forgotten beauty,” Olga told The Wall Street Journal as she described her clothes as “a link between yesterday and today.”

On the other hand, embroidery is also making a movement in social media platforms such as Instagram and Pinterest. Various designers are using embroidered designs in creating new pieces, which are, safe to say, far from the traditional.

Designer James Merry is getting a huge traction on Instagram for decorating sports logos with vibrant and elaborate floral embroidered patterns, infusing modern and traditional and handmade and manufactured extremes.

After gaining more popularity, Merry told The Guardian, “Hand embroidery is the supreme antidote to huge mass-production and quickly, cheaply manufactured stuff. You can see it has taken incredible attention and care, and there’s a personality to it that you can never get with a machine.”

Currently celebrated as a playful and sincere gesture to modern fashion, embroidery, like many of its flower pieces, is blooming. Here at On The Cuff, we encourage you to get inspired and release your creativity starting with a needle and thread. Contact us for a free consultation on how to get started.